RESEARCH- Audience Feedback

PRODUCTION- Final Draft

RESEARCH- Music Advert

I liked two different music adverts as I could not decide which image I liked better. I will ask my focus groups which image they prefer.

PLANNING- Fonts

I believe all of these fonts go with the rise en scene of my digipak, My focus group chose the fourth font so I will use that on my digipak and music advert.

PRODUCTION- Audience Feedback

My audience feedback suggested I add a filter to the initial scene with my artist and last to mimic a sunset so that is what I will do.

PROGRESS- Draft 3

RESEARCH- Examples of digipaks with years for title

PLANNING- Mock up music advert

RESEARCH-Inside left cover

I am not sure which side cover looks better so I asked what my focus group preferred and they picked the first one.

PLANNING- Mock up Digipak

RESEARCH- Analysis Together

RESEARCH- Adele Music Advert

RESEARCH- Adele Digipak Analysis

RESEARCH- Music Advert, Jessie J

Analysis of music advert from MaisieLegg

RESEARCH-Jessie J Digipak

Digipak analysis from MaisieLegg

RESEARCH- Focus Group

PROGRESS- Draft 2

RESEARCH- Opening Sequence

I have identified a convention of the music videos of my genre, the videos first feature the artists name then the name of the song. I will do this in My video to make it more realistic.

RESEARCH- Analysis of If We Ever Meet Again

RESEARCH- Music video analysis Somebody else

PROGRESS- Music Video

Music video from Maisie Legg on Vimeo.

First edit of music video, still scenes to film and need to add artist

RESEARCH- Analysis, We Don't Talk Anymore

Video premiered on Buzzfeed

50% monthly users are 18-34
60% of traffic is mobile
75% of traffic comes from social referrals
2.2 billion monthly video views and 40+ million subscribers and followers
In top ten most visited sites in the US

Charlie used twitter as a platform to connect with his fans and clever play on words is used to advertisement as the song title is "We Don't Talk anymore.

He also did a interview with Buzzfeed over text, this is clever as this is a very informal way of communicating and makes him feel more normal and relatable to his fans. It also links to the text conversations seen throughout the music video.