Video premiered on Buzzfeed
50% monthly users are 18-34
60% of traffic is mobile
75% of traffic comes from social referrals
2.2 billion monthly video views and 40+ million subscribers and followers
In top ten most visited sites in the US
Charlie used twitter as a platform to connect with his fans and clever play on words is used to advertisement as the song title is "We Don't Talk anymore.
He also did a interview with Buzzfeed over text, this is clever as this is a very informal way of communicating and makes him feel more normal and relatable to his fans. It also links to the text conversations seen throughout the music video.
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